CANADIAN COLLEGE OF PERFORMING ARTS NEWS RELEASE
Oct. 31, 2017
Victoria, B.C.—The Canadian College of Performing Arts (CCPA) has named Dorothy Eggenberger its new Communications & Marketing Officer. The 2012 alumna returns with her Bachelor in Marketing and three years’ experience in higher education communications. Eggenberger is one of the many CCPA alumni who pursued careers in arts management.
Eggenberger is now responsible for the creation, development, and implementation of the College’s communications and marketing strategic plan. The wide portfolio includes public relations, digital marketing, and publication production and distribution — just to name a few.
“A common trap for arts marketers is trying to do everything,” says Eggenberger, “You can’t do it all. The team is relying on you to identify which communication channels and strategies will best connect you with your audience and stakeholders. That’s where you prioritize your time.”
The 30-year-old millennial returns to CCPA after three years’ working in the University of Victoria’s Communications + Marketing department. As the Internet Strategies Team Assistant she got a taste for higher education communications. Eggenberger partnered with Adrienne Holierhoek, communications professional with more than 20 years’ experience in Victoria’s arts community, in the Staff Mentorship Program to focus on arts management.
“The marriage of higher education and performing arts in one communications portfolio is just what I was aiming for,” says Eggenberger, “And it’s so wonderful to join the team in College’s 20th anniversary year.”
Originally from New Brunswick, Eggenberger moved to Victoria eight years ago. She studied classical voice at the Victoria Conservatory of Music before enrolling at CCPA. The element of storytelling was what drew her to CCPA’s comprehensive program and, eventually, to the marketing program at Camosun College.
The alumna still performs in her spare time. Most recently she volunteered with Blue Bridge Repertory Theatre’s production of Red, Hot Cole! A Cole Porter Revue and sang the national anthem in a special performance with Camosun College’s American Sign Language Program students.
Eggenberger is excited to join the college, an institution she highly respects and strongly believes in. The future looks bright as we celebrate 20 years of excellence in performing arts training in Canada!
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Communications & Marketing Officer
250-595-9970 EXT 230
CCPA media resources: ccpacanada.com/media-resources